When a TikTok clip showing how our app counts calories from a single photo of a salad hit the platform, the feed exploded: 9 million views in 48 hours and 50 thousand new installs in the first week. Reach built purely on authentic UGC—without spending a single dollar on paid ads—meant that 95 % of new users immediately switched to an annual subscription.

A single 30-second UGC video in which an influencer showcased my app racked up 9.9 million views in 48 hours. The result? 50 000 new installs and a three-fold jump in paid subscriptions within just 65 hours. The entire surge came from authentic TikTok UGC—zero paid ads, just the power of a creator's recommendation.

When we launched our 14-day UGC contest on TikTok with a $1 500 prize pool, the feed caught fire: 3 200 new installs in 48 hours, 3 000+ total downloads (CPI ≈ $0.50) and MRR leaping to $60 000. Not a cent spent on ads—just the raw power of authentic creator content.